Jim has already established some goals in his
new assignment. For instance, the goal
for the Saturday, November 3 District Membership Seminar @ Westminster is for
100% of Club Membership Chairs to attend. Presidents – please follow-up
to ensure their attendance.
Soon he will meet with the 10 southern
Membership Chairs and communicate his goals and direction for growth with
Assistant Governors throughout the district.
Growing Rotary clubs know membership
attraction and retention requires constant and consistent attention at every
meeting and between meetings.
Tips from a successful Utah Rotary club . . .September membership success tip: treat your new member as though she is your
best new customer!
* Be a
‘high touch relationship’ club. New members who build relationships quickly
will want to stay. Introduce your new member to everyone and vice versa. Ask
her to be the greeter for the next month.
* Your
new member wants to be ‘a part of’ your club. She wants to be an insider who understands what Rotary
International is - as well as your history, the jokes, terminology and what is
going on at the meeting and club level. Help her feel comfortable ASAP. Orient
her within a week of her induction.
* Reinforce the importance of attending every meeting. Make sure she sits with
different members each week. Help her select a committee that interests her AND
introduce her to the chair, so she can start participating immediately.
* Presidents, check in with your new member and see how she is doing. If she
misses a meeting, call her! Speak with her periodically – do not leave this to
chance. If she knows you and your club care, she will keep coming back and be
active.
Membership is job #1 and it is every member’s
job. As a ‘high touch relationship’ club, you will have enduring success in
attracting and retaining members.
In
the meantime, are you working your plan?
Holding a prospective member meeting?
New member orientation?
Mentoring? Review what your club decided to do in your Planning Guide
For Effective Clubs.